About dealerBoards

dealerBoards was created to address a basic issue I encountered the general manager of the Chevy Buick GMC franchise ...

Why are we spending time boarding deals, writing and erasing, calculating and recalculating deal counts for the reps on the office window and in a paper log when this could be handled so much more efficiently and effectively through a digital solution?

While attending a dealer academy with NCM Institute, one of the topics presented was the idea of “scoreboarding” and the importance of having real-time metrics readily available for all to see. The concept really resonated with me. Through a desire to remove the tedium the managers experienced of logging and tracking deals, and to add the advantages of effective scoreboarding, we began to migrate to a new way of boarding deals.

The solution:

TVs were mounted in the tower area, breakroom and the general manager’s office.
Real-time ranking of the reps, as well as historical data stats for the rep, was now displayed immediately as the sales manager logged the deal into the system.
Team data was aggregated and displayed alongside daily performance indicators for each day of the month.
Today’s deals, yesterday’s deals and any deals more than 5 days old that had not been booked were kept on the scoreboard for all to see
Using a common interface, the managers were able to update and/or view the deals from a computer or their phone at any time and from anywhere.

All of this was activated by a single entry into the software and
automatically tallied, ranked and color-coded for “at-a-glance” analytics.

Having the scoreboard update in real-time as the deal is boarded caused a healthy competition to emerge in the sales department. Everyone was engaged with the scoreboard and everyone could see, from the beginning of the month, if we were on pace to hit our goals for the end of the month. Within 5 years, the store increased its monthly average from 120 units to 190 units and is a leader in its market.

Obviously, this is not all due to the implementation of an electronic “scoreboarding” strategy. However, having real-time, relevant information, displayed on TVs in key areas of the dealership has raised the level of awareness and competitiveness amongst the managers and sales reps leading to incremental sales growth year over year.